Super Bowl XLV magazine

Here's the cover and some doubletrucks from our Super Bowl XLV preview magazine. We began planning this product almost a year in advance, getting Dallas Morning News staff photographer Tom Fox in on the ground floor of planning as well. I was responsible for all visual matters, including research, planning, art direction and working with a designer on the layouts. The finished magazine was 64 pages and a financial success for the company. It was inserted inside a Sunday edition for DMN subscribers, distributed at hotels during Super Bowl week and sold on newsstands.